-Marketing-
Truckin' Good Food (Trucks)
Trucks are located near high traffic areas. We discovered this food truck as we were on a metro bus and saw a lawn sign that said the truck was to the right! We immediately hopped off the bus to scout for the location.
No Q' No Taqueria marketed themselves as the perfect destination drinks and tacos. Located right next to a bar, customers could come grab a bite to eat after late night drinks with friends
Owners typically manage and run their own trucks. They genuinely love their jobs and are excited to share their food creations with customers.
Branding is everything when it comes to food trucks. Trucks need to be easily identifiable, welcoming, and positively showcase the company. Easy to read fonts, warm colors, and logos are an integral part of the design.
Need seating? No problem. Need shade? No problem. Need food? No problem.
Trucks aren't only a staple of the day, but they often operate late nights after bars close (and people are still hungry!)
Owners are excited to share their work with others. Managing a truck isn't easy-- with long days and early mornings, truckers truly love what they do.
Trucks are an integral part of the San Francisco culture. Food truck festivals are held every week, inviting thousands of locals and visitors to the city for good food and an even better time!
The most successful trucks are those that are clean, simple, and serve great flavors.
Like to see how your food is cooked? The fresh food smells lure in customers from blocks away!
Some owners differentiate their brands by innovating the looks of their trucks
Menu's are clearly written and visible for easy ordering
Trucks are 'dope' for advertising