Cost Strategy Dishes are typically low cost, easy to make, but full of flavor! Prepared beforehand and cooked in-truck, this chicken, rice, and veggie dish was simple and delicious

Google Headquarters has food trucks around the campus in Mountain View with outdoor seating for employees to enjoy the food and weather

Cost Strategy Most dishes cost no more than $2 to prepare and are sold at a 5x the price to make a profit

Location Strategy Food trucks are found in city corners with high traffic, tourists, hotels, or near bars

No Q' No Taqueria in Portland rents truck space in the lot of a local bar, attracting customers to grab a bite to eat with their drinks

Blocks in Portland are blocked off with food trucks, often with outdoor bar seating

Food trucks come in all shapes and sizes-- trucks vary to literal pickup trucks to food carts and everything in-between

No Q' No Taqueria's customers are also welcome to use the local bar's patio furniture to enjoy their meals-- lowering his costs and using the resources around him

Food truck hours range widely based on location. Trucks near business complexes and corporate headquarters operate similarly with the 9-5 schedule. Trucks in downtown Portland operate late hours during the week for late night dining after going out for drinks or getting off the night shift, typically staying open until 2am!